Episode #20: Explaining Failure

Episode #20: Explaining Failure

The “what” is easy. Craftwork is a specialty coffee shop and vibrant membership-based workspace with locations in Fort Worth and Austin. We serve craft coffee and are a connected coworking space. But you knew that already. Our “why” is our heart – we desire to create spaces and places where our members and customers experience connection and community.


In his now famous book Outliers, author Malcolm Gladwell studied success and failure. According to Gladwell, success is not the result of innate talent or genius. “Outliers” (those who are exceptionally successful) share two things in common: consistent hard work over time (10,000 hour rule) and a positive “explanatory nature for failure”. This got us thinking: what is our explanation for the failure that occurs in our life? Does failure define us? Or is the self-talk something different? Do we tell ourselves that failure is a necessary byproduct to striving towards worthy goals? Do we know that failure gives us the chance to display and develop responsibility and humility and is also the best accelerator for our learning and growth? How we explain failure is essential to developing who we need to become. So take heart and fail well toward worthy goals this week, friends. We are right beside you failing (and learning) as well.


Get a free Cold Brew when you share how explaining failure in this way might be helpful to you or (if you are brave!) share a failure you have grown from. We would love to share ours in return. (Limit of 1 free drink per customer. Offer expires 3/4/19.)


One way we can help you feel connected is through our workspace. If you are not a Craftwork coworking member, this Thursday, you can work from Craftwork for free! Come by, check in with our staff, meet our community (they are awesome), grab a seat, and do your thing. Our mission is that you thrive where you work. Spots are limited (4 at Camp Bowie, 4 at Magnolia, and 4 at Foundry). Find the location closest to you and RSVP here: Camp BowieMagnolia, or Foundry (limit one day per person).

We Respect Your Privacy. Craftwork Coffee Co. will never share or sell your personal information.