Episode #25: Contagious Trust

Episode #25: Contagious Trust

The “what” is easy. Craftwork is a specialty coffee shop and vibrant membership-based workspace with locations in Fort Worth and Austin. We serve craft coffee and are a connected coworking space. But you knew that already. Our “why” is our heart – we desire to create spaces and places where our members and customers experience connection and community.



It is easy for many of us to see vulnerability as a condition to hide — especially in the work environment. Our instinct is to cover up our insecurities and flaws in order to gain trust from those we work with. But science is showing that vulnerability doesn’t come after trust — it actually precedes it. Jeff Polzer, a Harvard researcher in organizational behavior, defines this insight as a vulnerability loop. We think it is a great way to think about making trust contagious in the circles we interact in.

Polzer found that when leaders in a group signal their own vulnerability, others in the group detect this and begin to signal vulnerability as well. The result is that both parties trust each other more. By catalyzing vulnerability loops, leaders foster cultures where honest exchanges can occur that drive improvement and create environments where a growth mindset can thrive. It requires courage, but leaders who take the risk to lead with vulnerability have a superpower to make trust contagious around them.


When you bring a friend who has never been to a Craftwork, we will give them a free drink of their choice (from our basics menu). (Honor code on bringing a friend new to Craftwork and limit of 1 free drink per customer. Offer expires 4/8/19.)


To help more people be in a workspace that increases their happiness, we are running a Spring Special until 5/1/2019. With a 12 month membership, you will receive your first month free. For a 6 month membership, you will receive your first two weeks free. If you are interested in touring our workspace, you can book a tour here. For first time tours of our workspace, we are giving a free Day Pass ($30 value).

We Respect Your Privacy. Craftwork Coffee Co. will never share or sell your personal information.