Episode #74: Making Beautiful Choices


The “what” is easy. Craftwork is a specialty coffee shop and vibrant membership-based workspace with locations in Fort Worth (Foundry, Camp Bowie, Magnolia) and Austin (Domain). We serve craft coffee and are a connected coworking space. But you knew that already. Our “why” is our heart – we desire to create spaces and places where our members and customers experience connection and community.



Happy Veterans Day! Any individual who would choose service for the sake of others makes a beautiful choice. To each of you who has served, or have a family member who has served: Thank you.

The stoic philosopher Epictetus said that “if your choices are beautiful, so too will you be.” This week we explore the question “how do we make more beautiful choices?” What we discover is that the bigger choices are often the result of the smaller ones and the most important choice is what we decide to do after a not-so-beautiful choice. Here’s to a week of beautiful choices for each of us.

Every week presents us with countless opportunities to make the beautiful choice. We’ll have to choose between shame or grace, fear or gratitude, selfishness or service, blame or responsibility. We’ll have major choices like whether we stand up for what’s right or whether we reach down to help someone who needs it. Rest assured, it will be easier to make the selfish or angry choice — the “ugly choice”. One secret to making more beautiful choices is to know that they are connected to our smaller choices like what we read, what we watch, when we sleep, how we talk to people, and what we think about. The more beautiful our smaller choices, the more beautiful our larger choices. Now, will all of our decisions be beautiful? Of course not! As such, one of the most important choices we can make is deciding to write a better end to the story after a not-so-beautiful choice. Those types of choices have the chance to be the most rewarding and most beautiful of all.


Our goal since opening our doors at Magnolia a few years ago has been creating a coffee and workspace experience ideally suited to the Near Southside community’s needs. We recently updated and expanded our cafe as the next step in pursuit of that goal. Come see the space and enjoy our new expanded store hours (Magnolia now closes at 7 pm!) If you bring a friend who has never been to Magnolia, we will give them a free drink of their choice (from our basics menu). (Honor code on bringing a friend new to Craftwork at Magnolia. Limit of 1 free drink per customer. Offer expires 11/18/19.)


Coffee + Cocktails + Conversation! Join The Grand Berry and Craftwork for Coffee, Cocktails, and Conversation as we take a Saturday morning to build community around film and coffee! Saturday, November 23 at 10am we’ll be watching a specially selected movie (that’s right, it’s a secret!) followed by a guided group conversation. Tickets are $20 and include a Craftwork coffee drink of choice, mimosa, breakfast snack, and movie ticket! Grab a friend and come join the conversation! Get Tickets Here

Writing Community at Domain: Are you a writer or aspiring writer? Writing alone can be difficult! That is why we love NaNoWriMo, who helps authors track progress, set milestones, and connect with other writers in the community. Every Wednesday in November from 6-9PM at our Domain location in Austin, we are hosting a NaNoWriMo writing group. Sign up here and please join us any Wednesday night in November!

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