Episode #90: Embracing the Suck

Episode #90: Embracing the Suck

The “what” is easy. Craftwork is a specialty coffee shop and vibrant membership-based workspace with locations in Fort Worth (Foundry, Camp Bowie, Magnolia) and Austin (Domain). We serve craft coffee and are a connected coworking space. But you knew that already. Our “why” is our heart – we desire to create spaces and places where our members and customers experience connection and community.



Brené Brown’s idea that vulnerability is the most basic form of human connection is something that’s very important to us at Craftwork. Real strength and actual connection is the result of embracing our insecurities instead of covering them up. Brown aptly coins this practice “embrac[ing] the suck.” We can think of few names more appropriate and few practices more important.

Being Imperfect Together: “Vulnerability sounds like truth and feels like courage,” Brown says. And while she says this may not always be comfortable, it takes strength and is well worth the reward. When we hide or cover up, we are unable to truly connect with one another. When we show our raw and unfiltered selves, we are able to better connect. Author C.S. Lewis famously said “Friendship is born at that moment when one person says to another: “What! You too? I thought I was the only one.” Our hope is that the courage of “embracing the suck” creates true and abiding friendships in your life.

Watch the video.


Free drip coffee when you share an example of practicing vulnerability with our team (Limit of 1 free drink per customer. Offer expires 3/9/20).


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